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Welcome to our about us page. Where we tell you all about who we are and what we do. We'll introduce you to the key members of our team. And take you through the ways we assess each UK betting site to make sure it's legitimate and fair for Brits like you. From testing the randomness of the games on offer. To making sure payout requests are processed quickly and cash outs always paid up.

In this about us page, you’ll find out:

  • The criteria our team use to review every real money site we recommend
  • Who the people are behind onlinebetting.co.uk and how to get in touch
  • What makes us unique from other online betting resources in the UK

Who We Are: A Peak Behind The Editorial Curtain

Our team comprises of UK based gamblers who don't just write about online betting in the UK, they proactively take part in it too. So in a way we're all just like you. Here's out top four editorial team members…

Sarah Smith Sarah Smith , Promotions expert

Sarah's been on the online gambling scene for quite some time. Always an active voice in online forums she caught the attentions of our Editorial Director Rich. Now she puts her love of gambling, and her opinions, into great use, reviewing betting sites for our readers here at onlinebetting.co.uk

  • Expertise: Finding a killer welcome bonus
  • Experience: 6 years
  • Favourite Sport: Motocross
Rich Henry Rich Henry , Editorial Director

Rich is in charge of content here at onlinebetting.co.uk so he's the man everything has to pass through before it gets published. He's hot on quality copy and his eagle-eyed attention to detail knows no bounds. So you have him to thank for the top editorial on our site.

  • Expertise: Knowing his parlay from his accumulator
  • Experience: 10 years
  • Favourite Sport: Rugby
Adam Sullivan Adam Sullivan , Lead Reviewer

Adam oversees our sports book, casino and odds betting site reviews. A keen online bettor himself (particularly when it comes to his beloved Man U), Adam makes sure our ratings criteria is closely adhered to. And isn't afraid to tell it like it is when it comes to a site's performance.

  • Expertise: Flushing out a great online bookies
  • Experience: 5 years
  • Favourite Sport: Football
Gemma Bishop Gemma Bishop , Odds Expert

Our gambling odds expert Gem is Online Betting's answer to Rachel Riley. A certified maths whizz, Gem can convert decimal odds into fractional ones in a heartbeat - and frequently does. Which is precisely why she's responsible for seeking out the best online odds for our UK readers.

  • Expertise: Sniffing out the best betting odds online
  • Experience: 3 years
  • Favourite Sport: Tennis

How We Rate UK Online Betting Sites

Before we recommend a betting site to our readers we first try it out for ourselves. Only then can we be sure that the experience delivers what it promises. So, our team have devised a strict set of criteria that they meticulously work through. Every time it comes to assessing a new online casino or sportsbook. By following this list to a T our team can be sure they don't miss a beat when it comes to their casino reviews and ratings.

Here's just a little of what we look for when we test out a UK betting site:

Free bets

We're not just interested in online bookies that tempt UK gamblers in with one-off free bets. We look for regular rewards and promotions, for loyal users, in our top rated betting sites.

Mobile Compatibility

In today's digital age it's unforgivable for a betting site not to have a mobile responsive in-browser website. Or a betting app that's compatible on the top smartphones and tablets.


From offering a wide range of methods for Brits to deposit cash, to paying out quickly on a win. We look at all aspects of a site's payment T&Cs.


Online safety in 2022 is nothing to be sniffed at. If an online bookmaker doesn't use a Secure Socket Layer to protect its member's data we won't even touch it.


We're a reasonable bunch. So we understand things can occasionally go wrong. But in those instances we want things sorted - and fast. Responsive customer service is what we look for.


Aside from offering great online betting odds we also like it when our top rated sites dabble in real money casino games and video poker too. So we look for UK bookies online that offer just that.

Range of sport

While we're all for betting sites that take £ wagers on popular British sports such as football, rugby, cricket and tennis, our team aren't content with just these few events represented. In our eyes the best online bookies need to offer international sports bets on top of the UK action. So we also look for American baseball, basketball and NFL football, together with Canadian Hockey, New Zealand rugby, PGA golf, Spanish La Liga and Italian Serie A betting action as standard. When we're rating the sports variety at a British online bookmaker in 2022.


Further Factors We Take Into Account

As well as the criteria listed above, our team also pays attention to a few other aspects of an online bookmaker's offer when determining how great it really is. These include the variety of sports betting action being offered at any given time. As well as how quickly payouts are approved and processed.

These are a handful of other ways we establish our betting site top list:
01. loyalty

We want to feel valued beyond our free welcome bet. With member loyalty schemes that recognise and reward repeat custom.

02. variety

The online odds bookies we recommend don't just offer odds on home soil action. They also accept wagers on oversees sports too.

03. odds

We've invested hours of manpower into scouring the World Wide Web for the best betting odds for British based gamblers.

04. withdrawals

Never patient when it comes to getting our hands on our winnings. We expect to be paid out fast after our bet comes good.

05. fairness

No one likes to be led up the garden path. We look for transparency in the T&Cs of the bookies and exchanges we promote.