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The Best New Online Betting Sites in the UK

No matter if you're new to online gambling in the UK, or a die-hard veteran, the fact is the world of internet betting never stands still. So this guide to new online betting sites will cover off the latest new bookmakers in 2022 making their mark and grabbing gamblers' attention. What's more, we've played at each of these sites ourselves, so we can testify they're safe - and great - to wager your money at.

In this guide to new gambling sites online:

  • We name the sites offering British bettors the best free bet offers
  • We show you how we rate and rank new online sports betting sites
  • We introduce the latest real money sports you can wager on in the UK

How Our Experts Rate Our Top List

When it comes to online betting on new sites in 2022 our experts can't wait to get stuck into the action and see what all the hype is about. To do this, we've devised a checklist of criteria we refer to for every review we undertake. Only by working our way through this list can we be sure we've compared every online bookmaker fairly and fully.

Here's some of what we focus on when we bet at a new bookmakers:

  • Variety - A huge selection of British and International sports to bet on.
  • Support - A responsive customer service that's easy to contact and helps resolve our issues gets the thumbs up.
  • Payments - Deposit methods that offer a choice of ways to top up our accounts are a must have in any online bookie.
  • Uniqueness - When you've bet at as many sites as we have, you're always on the hunt for something different and original.
  • Great Odds - We don't want to find out too late that our money would have stretched further elsewhere. Fair odds are non negotiable.
  • Mobile compatibility - A new site needs to offer a great mobile experienceto measure up in our eyes. An app downloadable on smartphone and tablet is also a bonus.
Learn How Online Betting Odds Work

The Benefits Of New Online Betting Sites

Some situations in life call for experience and longevity but online gambling is the exception to this rule. The danger with betting sites that have been in business for 5, 10 or 15 years is that they don't evolve. So, bettors never get to experience the latest developments or technology to hit the market. Which is precisely where new betting sites for 2022 have the upper hand. These apps and online bookies have been launched at the cutting edge of the digital age. Their offer can really blow the older competition clean out of the water.

Some of the benefits of online betting on new sites include:

Premier League Odds

New Online Betting Bonuses 2022

One of the big draws for British Internet gamblers in 2022 are the welcome offers available at bookmakers and exchanges online. And nowhere can you find bigger and better offers than at the top new betting sites.

These free bets are by far the best value you can find on the internet in 2022. So, if the opportunity to bet on your favourite sports, totally risk free, sounds appealing, tracking down these latest online bookies is the answer. Not only will you be able to enjoy a high value free bet when you make your first real money deposit, but you can keep every penny of your real money winnings too.

Sign-Up No Strings Attached

You may not realise it but you don't actually have to swear your allegiance to just one bookmaker when you bet online today. You can open up account after account to your heart's content. Picking up a free bet each and every time you register at a new sports betting site.

One of the big perks of doing this is that you quickly learn where the best odds are, and which bookmaker you prefer using. The other benefit is that you can easily place match bets (when you bet on two different outcomes) without risking any of your own cash. So, opening up multiple accounts is the fast track to boosting your online gambling bankroll.

The Best New Bookies For Brits

It can be a minefield choosing an online bookie and going through the rigmarole of ensuring it's an authentic and legally licenced site. But, we cut out the legwork for our readers. So if you want to jump straight in at one of the best new sites to launch this year, all you need do is choose from our top list.

Remember earlier when we told you we invest hours of our time testing out each new bookmaker we recommend? Well our toplist is the fruit of our labour. Every site we've included in this rundown has knocked our socks off. And believe us, that isn't something a gambling site does easily.

New Online Sports Betting

It's not uncommon for British bettors to have a flutter on darts, tennis, footy or the rugby, but the latest craze sweeping online bookies in the UK is eSports. If you haven't come across eSports before, these are essentially video gaming tournaments where players face off online. It draws a huge crowd of spectators with viewing figures that top millions. Which is precisely why it's being embraced by online bookies who offer bets on the outcome of these matches, as well as in play odds as the virtual action unfolds.

The Latest Banking Methods

While traditionalists can still use their debit or credit cards to top up their gambling accounts online, the latest sites to launch make use of the newest available ways to pay too. Here are just a couple of the deposit methods you'll encounter at newer online bookies launching today:

  • Apple Pay - Allows you to securely make online payments, up to and in excess of the £30 contactless limit, using your iPhone or iPad.
  • Android Pay - Android's online wallet works similarly to Apple. It stores your debit card details securely so you don't have to re-enter them each time.
  • Google Wallet - This clever eWallet app from Google lets registered users send money over the Internet using just an email address or phone number.
  • Pay By Phone Bill - With this method any deposits you make to your gambling account get charged back to your mobile or monthly home phone bill.

Can I Trust These Sites?

You're right to be concerned. In recent years, cyber hacks have really stepped up and become more sophisticated in nature. But, that's not a reason to avoid online gambling. New betting sites to market are armed with the very latest security software so there's no danger of anyone taking control of your account or stealing your information illegally. So long as a bookmaker is licenced by a reputable gambling body (such as the UK, Malta or Curacao) that's your indication that the site can, and should, be trusted.


Something we haven't answered? These are the most common questions our readers put to us when it comes to the newest betting sites online.

New betting sites crop up on a monthly basis but great ones only come along every once in a while. Which is why it's so important to check our top list frequently.

If they have a licence to operate from a respected gambling jurisdiction then yes you can trust them. This industry seal of approval is only given to sites that demonstrate strict operating standards - including state of the art security.

99% of the time yes. This is because they have to work to tempt customers who are already signed up to existing betting sites. On the flip side, when new sites come along the established ones realise they need to up their game a bit, and promotions are one way they try and compete with the competition.

Yes. You'll find a greater variety of sports to bet on and the newest casino games at the latest sites to market. Most new online bookies are set up by gamblers themselves who have experience in the industry and know what goes into making an online betting experience in Britain truly great.

You can Google search and hope for the best, or you can save yourself a ton of effort and just refer to our top list instead. We've already spent time and money testing out the sites and apps on this list. And we can assure you, only the best ones make it in.