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Find Great Novelty Betting in the UK

Online betting on novelty wagers might seem like a strange choice given how many other sporting events there are to bet on in the UK and beyond, but it can also be a heck of a lot of fun as well. We've found some fantastic online bookies where you can get in on the action. Each of them offers:

Interesting and unusual bets on TV, politics and world events Easy access to wager with top odds on desktop and mobile Real money prizes that can be claimed quickly and easily

An Introduction To Novelty Betting Odds Online

Custom betting odds, available in the United Kingdom and beyond, effectively allow punters to place a bet on just about anything that might crop up in their day to day life.

It's rare for an online bookmaker to offer custom betting odds on very personal events to the same extent that brick and mortar bookies do - there's a great story about one grandfather who successfully won real money on a bet about his grandson playing professional football for England! But you can still bet on all sorts of things like:

Television ("whodunit", character deaths)

Weather (coldest winter on record, hottest day of the year)

Celebrities (pregnancies, engagements, even divorces!)

How To Place A Custom Bet

Custom betting odds are available all over the web in 2024, and we can help you find online betting sites with top odds for placing a custom bet. Once you're sure you have great odds for the event or outcome you want to bet on, it's very easy to place your wager:

Sign up with a betting site recommended safe by us, not forgetting to claim your bonus, with solid custom betting odds

Make your first deposit using a payment option of your choice and wait for it to clear

Choose which type of novelty betting you want to try and place your bet

Double check that your bet has gone through properly then, once all of the above is done, there's nothing left to do but wait and see if any of your unusual bets pay off!

Online Novelty Betting Odds Guide

Trying to figure out how much you can expect to win when making a custom bet in novelty betting? Well, it depends on how outlandish the scenario is. What will remain constant, however, are the different formats in which custom betting odds are displayed:

  • Fractional - 3/4 or 25/1
  • Decimal - 1.3 or 3.0

In the United Kingdom, fractional odds are most common because they're what the average British punter is used to. However, depending on where the online bookmaker you're using is based, you may see novelty betting odds displayed in other ways. Just make sure you understand how much you're wagering before placing any bets!

In the fractional examples above, a bet of £4 on 3/4 odds would give a profit of £3 for a total return of £7 (including the original £4 stake). The same bet placed on 25/1 odds would result in a total payout of £104 (£100 profit plus the £4 stake).

Recommended Novelty betting offers this month

Editors Pick

100%

100% deposit bonus of up to £30

Claim

T&Cs Apply

New UK & Ireland customers only. £10. First deposit matched up to £30. 1x wagering at odds of 1.75 to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Full Terms apply.

Read Review

Players Favourite

£30

Bet £10 get £30 when you place your first bet

Claim

T&Cs Apply

New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full Terms apply.

Read Review

Novelty Betting Promotions

The majority of online betting sites in Britain offer top welcome bonuses just for players signing up with them. Whether or not you can use these for unusual bets will depend on the site's small print, but there are several types of bonus that may be of interest to would be novelty bettors:

  • "No Deposit" bets
  • % match bonuses
  • Enhanced odds for new gamblers

Novelty Betting On Mobile

In the case of many online gambling activities, custom betting included, time is a factor - there may be times when you need to "beat the clock" and get your wager placed in a certain time frame to be in with any hope of winning a real money prize.

Fortunately, in 2024, many online bookies offer mobile custom betting odds so being away from your laptop or desktop won't stop you from getting your bets placed on time. Responsive mobile gambling sites are most common for this, but you may also find some dedicated apps for iPhone and Android

Betting Online with Mobile Devices

The Biggest Novelty Bets of this Year

Novelty betting odds encompass many different types of events, but we'll do our best to cover a few of the biggest (and most unusual) bets in Britain right now:

0 1

UK Christmas Number 1 Single

0 2

Best Picture/Number of Awards at the Oscars

0 3

Next James Bond

0 4

X Factor Winner

Conclusion

Online betting on novelty bets is ideal for bettors who aren't keen sports fans, though it can also make for a fun wager alongside your regular sports betting too. Once you know how to place a custom bet, you may find yourself drawn back to the novelty betting section time and time again!

Finding the best custom betting odds is key to maximising the value of your wins, which is why we heartily recommend all of the top sites listed on this page.

Casino Top Promotion Time took to sign up
Betway
100% Free Bet up to £30

T&Cs Apply

New UK & Ireland customers only. £10. First deposit matched up to £30. 1x wagering at odds of 1.75 to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Full Terms apply.

Less than 5 Minutes
888Sport
Bet £10 Get £30

T&Cs Apply

New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full Terms apply.

Less than 5 Minutes
Betsafe
100% Deposit Match Up To £30

T&Cs Apply

18+ only, new customers only, gamble responsibly. Full Terms apply.

Less than 5 Minutes
William Hill
Earn £50 on top of your deposit

T&Cs Apply

New online customers only, min £10 stake, win only, min odds 1/2, free bets paid as 3x £10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full Terms apply.

Less than 5 Minutes
Betfair
Up to £100 in free bets

T&Cs Apply

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Full Terms apply.

Less than 5 Minutes

The UK’s Top 5 Sites for Novelty Bets
April 2024

GAMBLING COMMISSION
VERIFIED PARTNERS
Rank Rating Offer Payment methods Features
Rank
Rating
4.6/5
Offer
Deposit match 100% 100% deposit bonus of up to £30

T&Cs Apply

New UK & Ireland customers only. £10. First deposit matched up to £30. 1x wagering at odds of 1.75 to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Full Terms apply.

Payment methods
PayPal
VISA
MasterCard
+7 more
Features
In-play betting
Free bets
Best odds
Bet Now Expert Review
Rank 2
Rating
4.3/5
Offer
Free bet £30 Bet £10 get £30 when you place your first bet

T&Cs Apply

New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full Terms apply.

Payment methods
PayPal
Neteller
MasterCard
+6 more
Features
In-play betting
Mobile app
Free bets
Bet Now Expert Review
Rank 3
Rating
4.5/5
Offer
Deposit match 100% 100% deposit bonus of up to £30

T&Cs Apply

18+ only, new customers only, gamble responsibly. Full Terms apply.

Payment methods
PayPal
Visa
Maestro
+7 more
Features
In-play betting
Mobile app
Free bets
Bet Now Expert Review
Rank 4
Rating
4.7/5
Offer
Free bet £30 Bet £10 get £30

T&Cs Apply

New online customers only, min £10 stake, win only, min odds 1/2, free bets paid as 3x £10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full Terms apply.

Payment methods
PayPal
Visa
MasterCard
+6 more
Features
In-play betting
Mobile app
Free bets
Bet Now Expert Review
Rank 5
Rating
4.7/5
Offer
Free bet £100 Receive up to £100 free bets when you place a minimum of 5 bets

T&Cs Apply

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Full Terms apply.

Payment methods
PayPal
Visa
MasterCard
+6 more
Features
In-play betting
Free bets
Mobile app
Bet Now Expert Review

T&Cs Apply to All Bonuses. 18+ only. Gamble Responsibly.

FAQs

We do our best to cover everything we can on our online gambling pages, but we still receive plenty of emails about online gambling. Such as these ones:

Novelty betting covers the outcome of things like television, Hollywood and music events, as well as the weather.

Like in any other form of online gambling, you get your long shots and outcomes that appear to be a sure thing. These will usually be represented by fractional odds, so make sure you brush up on how to read Britain's staple odds format.

This depends on the site, but in 2024 most online betting sites will let you use your bonus for just about anything. It's best to read the fine print of any promotions you sign up for to be on the safe side.

Online betting on novelty bets opens up a huge range of different options: you can bet big on outright predictions for events or place much smaller wagers on very unlikely outcomes. But, as you'd probably expect, the choice isn't quite as vast as in sports betting.

Any of the sites we recommend on this page is a great place to play; they're all safe, honest and offer some of the top online novelty betting odds on the market.

FAQs

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